Seo Website Optimization
SEO Optimization on Websites – There are two methods for optimizing SEO namely On Page Seo and Off Page Seo.
When you build a blog or website, doing SEO On Page optimization is a complete package that must accompany it. On Page SEO itself is the foundation for a website. If the On Page is good, the next optimization will be easier.
While off page SEO is one of the important factors in optimizing your website. However, just focusing on the on page is not enough. You have to apply off page for better website optimization.
Fundamental Questions About SEO
Before discussing in detail how to optimize On Page SEO, we will first know what SEO is in general and how it works. This understanding will be summarized in the following FAQ format…
What does SEO mean?
SEO or Search Engine Optimization is an optimization technique used to maximize website performance in search engines. With SEO, the website will have a good position on the search page (SERP / Search Engine Result Page).
What are the Benefits of SEO?
According to its purpose, the benefit of SEO is to make each page optimized so that it is search-friendly by the user. When a user types in a keyword, our website will appear on the main search page.
That way, the website will have many visitors, and the monetization process or business goals will run optimally.
What is the difference between Off Page SEO and On Page SEO?
On Page SEO is optimization that works internally. While SEO Off Page is the optimization of website pages externally, such as networking and backlinks.
Well, in this article, Panda will specifically review what SEO On Page is and how to do it. Let’s see together!
How to Optimize On Page SEO
After understanding what On Page SEO is, the next step is to implement On Page optimization for our website. That way, we hope that our website has optimal performance on the search page:
1. Domain Name
If you are just at the stage of planning a website, you can start optimization by choosing the right domain name. There are several types of domain names that can use:
- Brand domain, which is a direct domain name with a unique brand name, such as pandagila.com, detik.com, moz.com, etc.
- Partial match domain, with keywords plus other words, such as turisunik.com, denahrumah43.com, etc.
- Exact match domains, namely domains using keywords without additional unique words, such as
- bookinghotel.com,wisatalombok.com, androidterbaik.com, etc.
Using partial match and exact match domains can have both advantages and disadvantages. On the one hand, this domain can be easier to rise in search results, and can be a weakness due to accidental over-optimization.
From Panda itself, it is more advisable to use a brand domain or a partial match domain.
Tips for choosing a domain name:
- Use a simple and unique domain name
- Use a domain that is easy to remember and easy to type.
- Avoid using unique characters such as strides in domain names
- Avoid using a domain name that is too long.
2. Keywords (Keywords)
On Page SEO optimization cannot be separated from the role of keywords, aka keywords. When it comes to using keywords, there are a few principles you need to follow:
- Avoid the practice of keyword stuffing because this is completely useless.
- Use relevant and appropriate keywords.
- Do regular keyword research for your overall content and website needs.
- Use keywords in titles and subtitles naturally.
- Use the main keyword in the first 100 words of the content.
- Pay attention to keyword density or keyword density in the content (2% of the word count or you can take advantage of
- recommendations from Yoast SEO).
- Use LSI keywords optimally.
LSI (Latent Semantic Indexing) keywords are keywords that have similar meanings (synonyms) to the main targeted keywords. The keywords that you find in the tool are usually the result of uniformity of several similar keywords.
If you only use the main keywords, then your reach can very limited. In fact, not everyone only uses that group of keywords – that’s all.
In fact, people can use any variety of words to search for a topic. That’s why you need to optimize the use of these LSI keywords.
Help Google as well as readers to understand what your webpage contains by placing keywords at the beginning, in the first 100 words. Don’t talk too much and bore people because you didn’t go through with what you promised in the title.
3. Permalink Structure
A simple and clear URL or permalink structure is one of the main indicators of SEO since 2019. This type of permalink will make it easier for search engines to recognize the topic being discussed.
Ideally, permalinks should contain enough targeted focus keywords. For example, when Panda creates content about website audits, the permalink is https://pandagila.com/website-audit/ .
By default, WordPress creates a permalink with the format www.yourwebsite.com/2021/05/titledarticle.
You can change this permalink structure easily through the WordPress dashboard by clicking Settings > Permalink. After that select the Post Name permalink structure, and click Save.
Then you just pay attention to your url when you will publish content. Because automatically the url will be formed from every word in the title, so it needs to be edited first.
4. Interesting Content Title
In addition to the position of the website, the title is also the main attraction in the search results. A title that reads attractively and gives the impression of providing value will immediately attract attention to be clicked on and visited.
Reporting from the Content Marketing Institute, the use of titles with numbers can increase the number of clicks 45 percent better than titles without numbers. For example:
- 5 Smartband recommendations with the best features
- 5 Best Gaming Monitor Recommendations at Low Prices 2022
But that doesn’t mean all your content has to use numbers in the title, let alone to force it. You can also try variations of sentences that can attract attention and convince the reader.
5. Image Optimization
To make your content interesting to read, the use of images plays an important role. And for your On Page SEO optimization, there are several things to consider regarding the use of images.
Make sure the image size is not too large so that the web loading is not slow (try one image no more than 100KB). To optimize images, you can take advantage of image compression services such as TinyPNG, ILoveIMG, Trimage, Kraken, and OptiPNG.
This suite of services can help compress images without significantly impacting their quality.
Name the file according to the targeted focus keyword. This naming will help the image easily appear in Google search (Google Image Search).
Use Alt Text
Alt text or alternative text serves to help Google identify the topics discussed in the content. In addition, alt text can also make it easier for images to appear in Google Image Search.
Changing the alt text can be done in the image library by filling in the alternative text field.
6. Use of Headings and Sub Headings
To provide a good user experience, your content structure must be clear and easy to understand. One way to achieve this is by using good headings and subheadings.
Heading and subheading itself serves to break the article into several parts. This usage is the same as the use of chapters and sub-chapters in a book. With this division, readers will find it easier to find the important points they need.
From the search engine side, the use of headings and sub headings helps search engine bots crawl content quickly because they can see the subject matter of the content.
In this content structure, we recognize the use of Heading 1 to Heading 6. Heading 1 is usually automatically used for titles. So in the content structure you can use headings 2 to 6.
7. Quality Content
In addition to a catchy title, your overall content should be quality. Your content must be informative, useful, legible, and can answer the reader’s curiosity well.
Like the tagline “Content is The King”, quality content will win in real competition.
Tips for creating quality content:
- Written naturally, not forcing too many keywords.
- Not duplicate content.
- Have a good update rate to stay relevant, new and fresh.
- Answering the depth of information that is usually reflected in long and informative articles.
- Informative, interesting and helpful.
Actually, there is no exact number standard for how long an article is as a measure of its quality. Due to the fact that a discussion on one topic can be 2000 words long and other keywords may be limited to 800 words.
If you are curious to measure how long the content should be, try to look at the word count of competitors’ content. You can peek at at least the top three rankings from the search results.
8. Fast Loading
Page speed or the loading speed of a website is one of the important factors in on page optimization. Use a light theme, plugin as needed, and optimize image compression.
If necessary, you can take advantage of the CDN service and the cache plugin to provide fast and optimal website performance.
To find out the speed of the website, you can use the following services:
For testing, you can use only one website page. Because it is very likely that visitors will come from search engines to your article page, not the homepage.
9. Mobile Friendly & Responsive
Because more than 80% of visitors come from mobile devices, make sure our website is mobile friendly and responsive on all devices. For that, you can use a responsive website theme.
Responsive means that the theme is compatible with different types of devices. When users access from different devices, the website will appear well and responsive.
To make sure your website is mobile friendly, try checking the Mobile Friendly Test.
You can also consider using Google AMP, which is a lightweight version of our website that uses Google’s cache.
10. Internal Link
Internal links are links that point to other content on our website. With this link, readers will easily move from one content to another on our website.
Internal links also make it easier for readers to get a more complete explanation of an anchor link, which is usually related to the content we are reading.
Internal links are the reason for website visitors to stay longer on your website. While the addition of new internal links will show Google that you have content that is fresh, useful, and connected to each other.
The use of internal links in every web page or article is a good practice in On Page SEO.
11. Outbound Link
There are internal links, there are also outbound links. The difference is, outbound links are outgoing links that are references on other websites. Outbound links are used if you quote information from other websites or provide quality references.
For outbound links, make sure you provide referrals to websites with a good reputation and relevant content.
Using outbound links with good practice (referring quality websites) will show Google that your website contains information from credible sources.
12. Meta Description Optimization
In addition to the meta title in the content title, the meta description should also not escape optimization. You can use a meta description with keywords that are concise and effective, but still easy to read.
In search results, the description will appear immediately below the title. When your description is on point, meaning it attracts and stimulates the reader’s curiosity, they are more likely to click on the page.
Just a real example, for example, there is a website that is ranked first but with a perfunctory and less optimized description. While your website is in third place but with description optimization so that it seems more convincing.
So even though your ranking is lower, it could be that your website will receive higher traffic than the website in the first rank, but the meta description is perfunctory. Over time, your page rank can go up even more because the content is judged to be more liked and useful for readers.
If your website is an e-commerce or local business, you can insert a phone number, WhatsApp or other contact, along with a short call to action (CTA).
For the meta description itself, in the desktop version the reader can see up to 200 characters, while for the mobile version, it can be seen up to 172 characters. So, make your meta description concise (160-170 characters) descriptive, interesting, and of course contain keywords.
13. Multimedia (Images and Videos)
Using multimedia will make your web page a comfortable place to gobble up information. That’s why it’s so important to take advantage of the use of images and videos.
Using images and videos will make your page look more lively and improve the user experience. Images and videos also provide additional information about your content and provide insight for users.
Meanwhile, the use of video itself, according to DigitalSherpa data, can increase engagement with users on the website. The ratio is 20%:80% when you’re not and using video.
What is Off-Page SEO?
Off page SEO is a way of website optimization that is done from the outside, meaning that this method is more focused on content promotion. The purpose of this content promotion is to get backlinks or do link building.
In contrast to on-page SEO, the optimization process is carried out on the website page itself or internally.
The striking difference between the two methods is actually considered a complement in the website optimization process. Although the way in off page is more complex in its implementation.
How to Optimize Off Page SEO
Here are some things you can apply, including:
1. Link Building
The most common way used in off page SEO is link building. The function of link building is to increase the authority of a website so that it is considered good in the eyes of Google.
The higher the authority, the greater the chance for your website to enter the first page of Google. Until now, link building is still considered an important factor in website optimization.
Some of the commonly used link building methods are natural and outreach methods.
The natural way is for someone to voluntarily provide a link to your website. This can happen because your content is of high quality so it deserves to be used as a reference.
While outreach is done by contacting the website owner. This method is more precisely to do promotions to get backlinks from other websites.
However, most people misunderstand the use of link building. The main key to link building is to start with creating interesting, informative, and educational content.
So, the content you promote must really worthy of being a referral, not perfunctory content.
2. Increase Domain Authority
Domain authority shows the level of how well your website is trusted by search engines. To increase Domian Authority, the first step is to create quality content.
The more backlinks you get, the Domain Authority will also increase. So, back again, how is your ability to create content and do promotions to get backlinks.
Also, produce content more often. This method is also effective in increasing Domain Authority.
3. Brand Mention
In the development of SEO, brand mention is also an important factor in off page SEO. Brand mentions show how well known your brand or product name is.
So how do you apply brand mentions?
You can use Google My Business or Google My Business. Google My Business is a free listing service from Google for users who want to register their business.
By registering with Google My Business, your brand can appear in Google searches. If your brand later has interactions with many customers, your brand will easily recommended by Google.
4. Share Content Through Social Media
Dissemination of content through social media is also an important factor of off page SEO. The more people who read your content, the more brand awareness of your business will built.
Read also: The Differences between Hard Selling and Soft Selling that You Must Know
Therefore, make sure your content is also shared on social media to increase interaction.
From several ways of off page SEO optimization, it can concluded that the role of quality content and content promotion is the key to the success of implementing this technique.
Make sure in creating content, you do keyword research properly. After that, just start promoting by contacting the website owner, creating more content, and sharing the content on your social media.